Today, I decided that I was going to hang up some more flyers since money doesn’t make itself.  I created a simple document in Microsoft Publisher 2007, found some images on Google Images, and Titled it “Computer Help Done Right”, and added the following text:

If you are in need of help with any type of computer problem, please give me a call.  I am fully trained and certified in Computer Repair and Troubleshooting.  I won’t waste your time with computer jargon and the job will be done right the first time.  I can also assist with Set-up / Installs, Microsoft Office, Web Design, and Network / Wireless issues.  Call me today and begin enjoying your computer again!

Pretty simple.  Then I drove around Daphne, Spanish Fort, and Fairhope, Alabama and put them in the post office, grocery stores, and apartment complexes.  Hopefully this flyer will work for you, too! 

If you’d like to download it, go here.  Best of luck out there!

Spend the Rest of Your Life on Velvet

I found this in a friend’s garage…pretty interesting tin.

They won’t let this type of advertising fly anymore.  You can’t say something to the effect of spending the rest of your life on it.  There were lots of “Joe Camel” and “Marlboro Man” type ads like this too.  Eventually I think that some government oversight committee said “No, that advertising is too suggestive and it’s proven to kill” or something to that effect.

Wikipedia says this:

Internal documents produced to the court in Mangini v. R. J. Reynolds Tobacco Company, San Francisco Superior Court No. 959516, demonstrated the industry’s interest in targeting children as future smokers.^[3] The importance of the youth market was illustrated in a 1974 presentation by RJR’s Vice-President of Marketing who explained that the “young adult market . . . represent[s] tomorrow’s cigarette business. As this 14-24 age group matures, they will account for a key share of the total cigarette volume — for at least the next 25 years.”^[4] A 1974 memo by the R. J. Reynolds Research Department points out that capturing the young adult market is vital because “virtually all [smokers] start by the age of 25″ and “most smokers begin smoking regularly and select a usual brand at or before the age of 18.”

See, what really gets me is that people think that advertising really started like 10 years ago with the beginning of the Internet.  It really didn’t.

In June 1836, French newspaper La Presse is the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability.

Almost 200 YEARS!  Now I really don’t mean to make this an entire article about smoking or some foolish thing like that, but I want to illustrate that the typeset is suggestive enough to show that the same type of advertising is done today.  It’s done a little different though.  In these days, ads are truly subliminal messaging.  You have things like a McDonalds ad that had dollar bills as lettuce.  Or you have Electronics ads that only fool the consumer.  Its all targeted.  So think about who you want to target and see how your competitors are advertising.  It’s quite simple.  Match and refine their process and you will come out on top.

Web Services by TurkReno

Here I am sat in front of the computer waiting for one of my business partners to arrive and I start to think…’Does Running a Web Consulting Business Mean No Bank Holidays?’

Well, the truth is out there, as the saying goes, and take a look at any successful network marketer and they will tell you one thing. You never stop.

It might seem as though you’re listening when your partner walks into the room, throws a cup of coffee your way and tells you the kids have just climbed up onto the roof and are throwing rocks at the neighbor’s cat for the fifth time this week but the truth is you haven’t heard a word of it and so you smile curiously and say something like, ‘Oh, okay, I’ll be with you in a minute. Thanks for the coffee’.

You haven’t heard a word because you’re too busy looking for that next million. The Internet is taking over your home and there’s nothing you can do about it. So why not make a web site?

And listen, if this is you…

It’s okay.

Really…we understand…we know what it’s like to rush down stairs at 3:47AM because there’s just that something you need to do online because the guy you were talking to an hour ago in Hong Kong promised to get back to you and you’re sure he’s probably online right now waiting for your reply and besides you’re not really that tired.

We understand.

So go do your thing this bank holiday and forget that others around you have different lives.  We’re still here giving quotes.

Yours is exactly that so make the most of it.

Imagine you’re a master at making money online, that you’re passionate, and excited during almost every hour you spend working. Visualize people coming to YOU for answers to their most important Web-related questions. Envision emails and phone calls flooding in every day with eager, prospective customers. Read on to learn the secret to achieving all of this.

If I could show you how to become a Web design, development or marketing expert without spending a dime, would you want to learn?

Imagine you’re a master at making money online, that you’re passionate, and excited during almost every hour you spend working. Visualize people coming to YOU for answers to their most important Web-related questions. Envision emails and phone calls flooding in every day with eager, prospective customers. Read on to learn the secret to achieving all of this.

First, discernment and discretion are vital. There are many programs online, many e-books, many self-proclaimed Web gurus and so much information today that it’s overwhelming and could send you to the poor-house faster than the speed of digital communication.

Where should I go to learn Web marketing? How should I spend my time? Who should teach me? What websites offer the best information? How do I make money using the Internet? What are the most important things I should learn? Should I learn Java or PHP? What are the fundamentals? How do I write effective copy online? How long will it take me before I can start my own business? The answer to all these questions can is . . .

Before I explain, let me tell you a brief story of my inchoate professional life. I barely knew what a computer while in college. It was only after living on both coasts playing live music did I conclude that a career in computers may make me a few more dollars than a career in music. It was then I decided I wanted to become a Web expert.

I had first considered attending a high-priced computer school that a programmer friend had recommended. But I had no money, and the school required all its students to attend full-time. I needed to eat and provide a roof over my head, and for that I needed to work full-time, so this expensive computer school was out of the question for me.

Although my options were limited, but I diligently looked in the Want Ads till I found a job that I could possibly do that was related to computers. The job title was “Internet Exploration Specialist”. I know that sounds slightly strange, but if you had met my chair-throwing, screaming and eccentric boss-to-be, it would make a little more sense.

I got the job and outlasted the most optimistic office pool prediction for how long I would remain working for the perpetually livid CEO. Looking back, it was probably one the best things I could have ever done (minus the maniacal boss, that is). I learned how to surf the Web. I became an expert Internet peruser, a digital explorer, a website connoisseur, and a professional information superhighway surveyor.

At around the same time I learned one of the secrets to becoming an expert at something. You have to put the time in. People who remain working in careers that they hate don’t put in the extra time to develop a career in something they love. Pure and simple. So while I had down time at work, I read books and found websites that taught me how to do things Web-related tasks. More importantly, I spent time after work and on the weekends reading, practicing and developing my Web skills.

Back when I began developing my Web career, the Internet wasn’t as big as it is today. There weren’t as many options for learning Web-related skills. Since I had no money, I simply searched for free online tutorials, primers and how-to’s. They became my staple for learning. Since I had seriously developed my Web surfing skills, I inevitably found many highly educational websites. And there weren’t as many scams back then either, there weren’t as many “gurus”. Web marketing or e-marketing hadn’t even become terms yet, so I had a lot of success getting reliable information.

Today it’s different. This is both good news and bad news. I’ll start with the bad news.

You can’t throw a rock into the Internet ocean now and NOT hit a get-rich-quick plan, a Web marketing curriculum, or an e-marketing “expert”. You’ve got StomperNet, Portal Feeder, Pipeline Profits, The Rich Jerk, Strategic Profits and Traffic Secrets to name only a few. There’s too much to choose from and they all come for a steep price. Now many of these programs may teach you a lot, but it will cost you. I’m here to say that you don’t need to spend any money. You’re reading this for free, aren’t you?

But here’s the good news.

Because of the way Google ranks websites now, because the very nature of the Internet as man’s most prolific and complete resource on everything, and because of human nature being curious and information-driven, the Web has massive amounts of extremely useful, high-quality, free information. People are falling all over each other trying to produce and publish high-quality Web content all at no cost to you.

Again, Google is one reason. One main way Google ranks a website is by how many authoritative sites link to that website. The best way to get new links pointing to your site is by creating useful content that can be accessed by anyone. If the content is fresh, original and high-quality, people will link to it.

And here’s more good news. Of all the subjects there are in the world, and therefore all of the subjects discussed online, the Web is the most popular.

Of course this has to be true. Think about it. Who’s doing all the posting? Webmasters. And what do webmasters know best? The Web. So you’re going to find a huge amount of tutorials, primers, articles, forum posts, blogs and websites that offer tons of useful information on how to become good at all kinds of Web-related things, and all at no charge.

Here are a few tips for effectively searching online.

Copyright: Copyright © 2007-2008 Jason OConnor

Jason OConnor is President of Oak Web Works - The
synthesis of Web design, technology and marketing

Jason is an expert at Web design and programming, e-strategy, and
e-marketing
http://www.oakwebworks.com
mailto: joconnor888 @ hotmail.com
–
Request a Quote today or drop us a line! Web Site Design, Web Development, Web Hosting, Web Everything from TurkReno, Inc. Daphne, Alabama.

Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch their budgets to do more than ever — and generate real returns.

While we are hardly entering the hardscrabble environment of a previous Internet-era, it’s always good to revisit first principals when it comes to website design and development. Namely, that everything can be continuously measured (and optimized) and the digital medium is accountable: we can truly measure its impact to the bottom line. No guessing about what audience saw what ads here!

Our conversation ranged from the impact of search to social application widgets, like those from Rock You, to advanced analytics. So, for struggling site owners, here are my three quick web hits for hard economic times:

1. Acquisition: Reaching new customers or audiences is key. To do so as efficiently as possible, investments in Search Engine Optimization and Paid Search advertising efforts are key. Consumers aren’t searching any less in tough times (and given the fact that there’s no cost, they may be doing even more searching), so optimizing one’s pages for natural search engine optimization is critical. Think of every page as a homepage — an inventory that can be accessed in any conceivable manner regardless of typical ecommerce or content flows. Ditto for investments in paid search and paid inclusion. Now’s the time to really revisit these strategies.

2. Conversion: Optimize conversion flows endlessly. Digital properties are all about “flows” or the paths that consumers take through a site or application on their way to completing a task. As I’ve written about before in Our Brave New Beta Future: Site-side analytic tools like SiteCatalyst, Hitbox and WebSideStory are great for serving up general reports on success ratios but yield few clues as to why users exit a flow. That’s because users exit on a page, not going from page-to-page. To ensure that you are designing for maximum conversion, Avenue A | Razorfish employs a proprietary tool called Advanced Optimization that allows us to track user behavior at the page level (see below).

This allows us to see exactly where users click on a page, the amount of time spent filling out form fields, how far users scroll, how much time they spend watching a video, interacting with a flash module and more. Using a solution like this typically yields fantastic returns. I’ve personally seen clients get 25% lifts to their conversion rates and — based on sales volumes — have seen yearly revenue increases of $2 million or more based on slight, strategic, design tweaks. Also, don’t forget about implementing multivariate testing as well (think of it as A/B testing on steroids) to determine the best and most effective mix of creative, copy and page design elements.

3. Retention: If you haven’t experimented with social media or other participatory digital concepts now is definitely the time. It’s just as important to maintain an ongoing relationship with existing consumers as it is to acquire new ones. Social media, if nothing else, is geared towards fans of your brand or site. Whether it’s chunking up your video assets for distribution on YouTube or launching a new campaign or page on Facebook, it’s definitely time to consider small initiatives here. A couple personal favorites are working with emerging web application providers like RockYou (which has incredible reach) or creating custom social media experiences, such as Red Bull’s Roshambo on Facebook. These speak to brand loyalists in meaningful was (most of the time) and may even net you a convert or two.

Of course none of this can be done too cheap — tiny budgets still won’t get you a whole lot — but these tactics are the perfect remedy for hard economic times. And, come to think of it, maybe even for not-so hard times.

Before contacting TurkReno for a free SEO quote for our Professional SEO Consultant Services please read through the following site descriptions to determine if your business web site is likely to benefit from our long term professional SEO services.

Is the Professional SEO Consultant Services Plan for you?

1. I own a new domain or an old domain with hardly any backlinks (very low PR) and want fast Google rankings.

Any ethical SEO consultant will tell you since 2005 it takes far longer to gain rankings in Google with a new domain than it did in 2004: see the Google Sandbox Effect for details.

If you expect fast results for a new domain NO organic search engine optimization service can help you: you could sink tens of thousands of dollars into an extensive links campaign, but Google’s algorithm changed in late 2004 made it impossible to rank highly for competitive SERPs fast: fast being a few months from going live.

Because of the Google Sandbox effect it takes over 9 months for a new domain to rank well for competitive SERPs in Google. This doesn’t mean a new site can’t gain any SERPs/traffic at all, but it’s hard to gain reasonable traffic SERPs in those early months and so paying for professional SEO services at this point might not be a good use of your marketing funds.

Many online business owners expect unrealistic results with new domains, even with perfectly search engine optimized content and a great links campaign it’s going to take at least a year before you’ll see a return on your SEO investment (this is not the case for sites with aged links, see later).

Based on the previous 3 years experience (2005-2008) only a small percentage of SEO clients are prepared to wait this time while paying for professional SEO services: Average SEO client with a new domain will come on board and within a few months of poor search engine results become frustrated, consider the SEO service a failure and drop our SEO consultant.

This isn’t good for us or the client, it wastes the clients and ours time/money (we only make money from long term clients, not short term). For this reason it’s rare for SEO Gold to take on clients with new domains: understandably a year is too long to wait for most business owners when they have to pay SEO fees.

As a potential SEO client of ours with a new domain if you can’t wait a year for good search engine results we are not for you: please don’t think you can find another quality SEO service that can rank new domains fast, it’s not possible (we’ve tried on over 200 domains) and any SEO firm that tells you otherwise is at worst unethical or at best poorly educated in current search engine optimization techniques and trends!

If your site falls within the description above please continue to read our Free SEO Blog and spend six months optimizing your content and gaining new links (aim for a PageRank of at least 4 for your home page). If you need help at that point come back to us for a free SEO quote.

2. I have a domain PR4+ with aged backlinks (a year plus old backlinks), but only have a small number of pages on the site and have NO plans to add new content.

Good news is you are in a much better position than if you were starting with a new domain. Google relies heavily on backlinks, in particular aged backlinks: the age of links is so important which is why it’s impossible to rank fast for competitive SERPs in Google with a new domain (no aged backlinks).

If you have a domain with aged backlinks your business site has far more potential for Google search engine rankings than a website with no/few aged links.

However, with only a small number of content pages you aren’t giving the search engines anything to work with. This means all your organic search engine traffic has to come in through a small number of pages and this means your going to need high traffic SERPs (which are always hard/competitive).

Although it is possible to gain competitive SERPs long term, there’s no guarantee your site will be in the top 5 for this type of SERP in a reasonable time frame. Although top 10 SERPs will generate traffic, top 5 is where the real traffic is. There can be millions of competing pages for a single competitive search phrase, only 10 of them are going to be listed top 10 and there’s no guarantee even when doing everything right that your page will be one of them. Basically a small number of pages SEO strategies are high risk.

To give an extreme hypothetical example of why many small sites are not SEO friendly: lets say you own a mortgage website consisting of 5 pages with only two (one being the home page) targeting actual mortgage SERPs (other 3 pages are contact/privacy type pages).

Together we could do everything right SEO copywriting/backlinks wise and get your site to the top 10 for SOME mortgage SERPs, but with only two content pages to work with there’s only so much we can do.

The top traffic mortgage SERPs are these:

mortgage calculator
mortgage rates
mortgage rates predictions
mortgage payment calculator
reverse mortgage
(lots of calculator SERPs)

This is a particularly difficult niche (most financial niches are competitive) and to do well it’s going to take highly optimized content and a lot of backlinks using mortgage phrases as the anchor text.

Depending on the starting point of the site will determine how much optimization and text links are needed and unless you already have a lot of decent PR backlinks already (that have aged) our basic 50 text links supplied with the SEO service isn’t going to be nearly enough (more text links will be needed and this can be costly).

Let’s assume to make a good return on your SEO investment a site like this is going to need to be top 10 for a half a dozen of the top traffic SERPs (so most of the mortgage SERPs list above).

This is where it gets almost impossible for a small site, (it’s difficult for a large site) there’s only so many phrases one page can target before the SEO copywriting is watered down so much the page doesn’t do particularly well for any of the targeted mortgage SERPs.

In a perfect SEO world you would target one phrase per page with the hard SERP being targeted on the home page. From an SEO copywriting perspective it’s not hard to optimize for one phrase, but to optimize for even half a dozen phrases on one page is almost impossible without impacting a pages main SERP (there should always be one main phrase).

In our hypothetical mortgage site example (just two pages to work with) we clearly need a mortgage calculator page for maximum search engine traffic, but what if the clients site lacks this type of content, to tackle a SERP ethically the targeted phrases should be found within the content: if we are optimizing for mortgage calculator SERPs there should be a mortgage calculator on the site or some information about them.

But our hypothetical site lacks a mortgage calculator and doesn’t keep track of mortgage rates since the client doesn’t plan to add new content, so there’s nothing to use to gain most of these SERPs, or at least not ethically and within Google’s webmaster guidelines: never a good idea to use blackhat techniques.

What this means is we are limited in what SERPs we can aim for, we’d be left with SERPs like Mortgage, Home Mortgage, Mortgage Company etc… which are good SERPs, but they are hard and even if you owned one of the major banking sites your not guaranteed a top 10 for SERPs this hard!

As it happens for the mortgage calculator SERP there’s only one major bank in the top 20 (RBC Royal Bank).

With a site like this (very small) it either does really well (usually because it’s really old and a has a LOT of old backlinks) or terrible and for this reason we avoid working with web site owners who have small sites with no plans to expand. We only work with sites that we are reasonably confident we’ll help gain more organic search engine traffic for.

As you can imagine a business owner like the hypothetical one above is very frustrating and unrewarding for our SEO consultants to work with and since our SEO services are in high demand we never take on clients like this.

A Little Free SEO Advice

If you have a aged site with little content on it you could increase your traffic many times over just by adding new content to cover more relevant SERPs.

If your site falls within the site description above please read our Free SEO Tutorial and if you ever reconsider your position on the size of your site feel free to contact us for a free SEO quote.

What Sort of Website is Ideal for SEO Services?

Now that we’ve scared off most of our potential SEO business clients we finally come to what the perfect SEO client looks like.

You have a aged domain with a lot of content, preferably sales based content (like product pages) with unique content on most pages.

This is the perfect site for us to work with because there’s the potential from the aged backlinks and there’s plenty of content for the search engines to work with, we can go for thousands of long tail SERPs.

With content optimization and steady link building a site like this can see significant organic traffic growth. How much/fast depends a lot on the site/niche and how old and how many aged backlinks the site has. We’ve seen ~1,000 page ecommerce sites with a PR4 home page go from under 500 visitors a day to over 4,000 visitors a day within a few months of working with us mostly due to simple code changes and better SEO copywriting: we taught the owners how to write for search engines and visitors and their websites cleaned up on long tail SERPs.

If you have a under performing site like this or plan to create one we’d love to work with you to gain maximum organic search engine traffic. Working with business owners with large websites is very rewarding for us.

What is the Professional SEO Consultant Services Plan

For a fixed monthly fee you retain the long term services of an experienced SEO consultant. Your consultant will guide you through the mine field of SEO myths and misinformation you’ll find online today and be available to answer any questions about your web sites search engine optimization needs by email.

There are no limits (within reason) to the number of SEO questions you can ask your SEO expert about your web site.

From simple yes or no questions to fully detail multiple page responses (most emails answered within 48hrs) your SEO consultant will be there to help guide your webmaster through the optimization process of your website over time.

No need to wade through hundreds of websites that are trying to sell worthless search engine submission software (complete waste of time) or how to generate obsolete meta tags (most not important to Google any more) and don’t forget the countless hours spent reading contradictory information on the SEO forums some of which can harm your site!

We tend to have an informal/friendly relationship with our clients and can either deal with the client direct or their webmaster (usually the best option).

Your SEO consultant will look through your website and provide lists of items to improve, you arrange to have these items changed on your timescale and over time your entire website can be search engine optimized.

The best way to use our service is to designate one person to work with us through email. Ideally this person will understand your websites code (so they have no problem optimizing your code) and have access to its content (so they can rewrite some of it).

Through one to one email we can teach a member of your staff how to optimize your websites code, how to write for search engines (SEO copywriting skills) without damaging your visitor experience and how to gain new backlinks.

If you follow all the advice the end result will be a fully search engine optimized website and the ability to gain organic backlinks.

We also supply 50 text links as part of the service for as long as you use our Professional SEO Consultant Services. We try to match these to your content, but it’s more about adding some new links to get you started (will be some PR4+ links) than adding 50 themed text links.

If your HTML skills aren’t very good your SEO consultant will try to guide you through the HTML changes to be made to your sites code.

We’ll try to give code snippets, detailed explanations to help get the work done and if you lack the skills required to modify your site we can do it for you at a relatively low fee: we charge SEO clients on this plan just £50 per hour for code work (a £50 per hour saving!!).

If you are looking to learn about SEO, this is a perfect opportunity to do so whilst putting your website on the search engines map.

Our SEO consultants are here to explain why a change is necessary and what its SEO benefits are, why you shouldn’t be using blackhat search engine optimization techniques that can land you with the Google death penalty!

You’ll note how much information we’ve supplied on this page and our free SEO Tutorial pages, if you need a detailed explanation of something you don’t understand we’ll supply one.

Our SEO Consultants - Who Will You Be Working With

Our expert consultants are native English speakers and have many years of experience building and running websites including ecommerce sites, between us we own well over 300 websites totaling millions of pages (indexed in Google etc…).

Our main SEO consultants’ websites for example receives over 20,000 search engine visitors a day (August 2008).

For example www.certguard.com that’s owned by one of our US SEO consultants has 10s of thousands of pages indexed in Google and as of August 2008 receives over 1,000 visitors a day (these are real visitors a day, NOT HITS).

This means not only do our expert SEO consultants understand the latest SEO techniques etc…, they use them to rank their own websites in Google etc… so if something stops working they will ‘feel’ it in their organic traffic (none of us pay for traffic) and will have to learn what went wrong and how to get a site ranked today.

We also appreciate the intricacies of running a successful online business website (we’ve all ran ecommerce sites at one time). Our main SEO consultant for example ran a successful online store (~1,500 products) that received up to 8,000 unique visitors a day in the very competitive lingerie niche.

It’s not about a few good SERPs (Search Engine Results Pages), but masses of highly targeted search engine traffic (the SEO long tail) that converts to sales without ruining your visitors experience (you want repeat customers after all).

Payment Details

Pay by credit or debit card (online), cashier’s check, or PayPal.

Since we need to view your web site prior to agreeing to an SEO consultation, detailed payment advice will be supplied with your no obligation SEO quote.

Our starter fee for the SEO Consultant Retainer Plan is $400 a month with no setup fees and no minimum contract: you should budget for at least 6 months and ideally 12 months.

For an extra monthly fee we can also supply text links at low cost if you’re having problems gaining them yourself.

Free SEO Quote for Professional SEO Services

To obtain your free SEO quote contact us at sales@turkreno.com detailing as much about your website and your needs as possible. Please be as descriptive as possible, more information you supply easier it is for us to understand your website/business etc… and research your niche.

We are very busy and current SEO clients always come first.
Please allow 5 working days for a response.

Note: if you only supply a link to your website and no other information we will not supply a free SEO quote. A business serious about its search engine optimization needs will supply a lot of information at this early stage to help us help them: we sometimes supply free SEO tips along with the quote.

Taylor S. Ripley, Owner - TurkReno

I have a pen, it is old….This isn’t just naive… The North Koreans have broken every trust they have gone into.

The title, and first quoted, is from McCain.  Apparently it is also “all the Russians fault” too within the UN according to John McCain.  And Achmed, I-achmend, Acmed Addentijad.  This isn’t just naive.  Apparently Putin’s eyes say KGB, too.

I should be able to fill up on a tank of gas, or buy a new computer….some of those luc, loose nukes could fall in the hands of Al Qaeda.

The one quoted above is from Obama.  One of these men will be the new United States President. You decide what you want.  A pen or a computer and a tank of gas.  Really think about that.  That’s acutally quite powerful.  Where would you go and what would you do if you had that…and only that?

Who’s talking about attacking Pakistan!?  What is wrong with these people?